Justin Bieber’s toy line is being discontinued. A statement was released on JB Toy’s official Facebook page:
“Hi Beliebers! We appreciate your support for our JB toy line, but our contract is now over and we will not be making any new items.
our contract with JB’s team expired and we’ve agreed not to renew it because of Justin’s priorities and the lack of retail interest.
It’s been a lot of fun making JB toys for the last 4 years, but our time is done, so we will be deleting (our Facebook page) on Wednesday, 11/20. Please be sure to like The Bridge Direct for all the updates on our other toy lines”
This is a loss to his fans, and it’s too bad that Justin and his team aren’t focusing more on his merchandise. Thanks to The Bridge Direct for making the awesome Justin Bieber toys they put out these last few years!
After first teasing the release of his Third
fragrance a month ago, it’s finally available now for purchase on MACY’S official website!
As much as I love Justin’s previous fragrances, I wish Justin would release a cologne. However, I still can’t wait to get my hands on a bottle of this new fragrance!
Check out the pricing and availability below!
Justin Bieber’s The Key, 3.4 oz $59.50
Justin Bieber’s The Key, 1.7 oz $49.50
Click Here to by The Key Fragrance Collection by Justin Bieber.
The Key By Justin Bieber: Unlock the connection. Justin Bieber The Key is an inspiring fragrance that invites you to unlock the endless possibilities of believing in your dreams, bringing you closer to Justin than ever before. Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.
According toHarper Collins, the second official book from the multi-platinum-selling superstar “will give fans an exclusive look inside Justin’s world—his worldwide tour, making his own movie, recording his new album, winning numerous awards, and performing for his legion of loyal Beliebers. Packed full of never-before-seen photos taken exclusively for this project, the book will give readers an intimate, behind-the-scenes look at Justin’s life.”
Justin’s first book, First Step 2 Forever, was an international hit, selling more than a million copies in 25 languages worldwide.“I’m so excited to be working on another book with HarperCollins,” Bieber said in an official statement. “Being able to share my story with my fans through these books is an absolute privilege. I can’t wait to show them more about my life on tour and in the studio in this next book.”
Just Getting Started hits stores on September 13. YOU BELIEBERS READY???!!!
IDEA: To launch Justin Bieber’s second fragrance for girls, called Girlfriend, his manager’s marketing company could have spent millions on a traditional media rollout. “But why?” said Brad Haugen, CMO of Scooter Braun Projects. “Why not leverage what we have, which is a massive network of nearly 100 million fans?” Haugen, who once worked at BBH, hired the agency’s Los Angeles office, and together they put those fans to work. They had Bieber ask them to record themselves singing his hit song “Boyfriend,” with completely rewritten lyrics, including the word “girlfriend” instead of “boyfriend.” The best videos were then patched together for a 60-second spot that broke last Thursday on NBC, two days after his new album, Believe, dropped. BBH had earlier recounted Bieber’s rise to fame in a Google Chrome spot. That ad illustrated the crucial role of his fans; this one embodies it. “He’s an incredibly talented artist, but really, the way Justin was built up was on the back of creating real digital engagement with his fans,” Haugen said. “They feel like they discovered him. They feel like they’re the reason he is where he is. And he feels that way, too. They’re the backbone of everything we do.”
COPYWRITING: For BBH executive creative director Pelle Sjoenell, it wasn’t a typical spot to write. But it did need a narrative. “It’s tough to write a script like this. It’s a moldable piece of clay,” he said. “In the end we just celebrated what happened—Justin’s call-out to the fans, their reaction, their contribution. Then we announced the winner on TV.” From a straight branding point of view, the product name got plenty of play—the girls sing it over and over. “But it doesn’t feel like it’s advertising, and it shouldn’t,” said Sjoenell.
ART DIRECTION: It can also be tricky getting something good-looking from amateur video footage. “We did treat it. We worked with hues and things like type treatment to make it sit together a little better,” Sjoenell said. But actually, the somewhat grainy images make it feel more immediate and authentic. “We knew going into this that a lot of YouTube video would end up on national TV,” Sjoenell said. “And we make a very quick creative decision that that’s a good thing, that it should feel like YouTube. There’s something even more heartfelt about it, actually.” “It’s just raw,” added Haugen. “It’s what is actually being put out there. And to me, that’s a way better marketing tool.”
TALENT: Bieber is the spot’s big celebrity, of course, but the fans are the stars here. “The fan base is not only passionate, they’re also very creative,” said Sjoenell. “It was really tough [to choose the ones for the ad]. Great singers, great lyrics, great creativity, great spirit. I’m amazed at the level of talent out there.”
SOUND: The agency set up a branded Tumblr for the contest, which provided a track without Bieber’s vocals for the girls to sing along to. This made sure the submissions were all in the same key and had the same pace. The rest was just managing the transitions.
MEDIA: The spot aired during NBC’s broadcast of Justin Bieber: Around the World, his first network special. In a real-time Twitter tie-in, Bieber tweeted the name of the contest winner just as it was revealed in the TV spot. The campaign also pushed the #girlfriend hashtag on Twitter for several days, and made #girlfriend T-shirts. The social contest leading up to the TV spot also gave birth to an unexpected meme—one submission featuring a particularly wide-eyed girl went viral, as she was quickly dubbed the “Overly Attached Girlfriend.” And Bieber, of course, is his own media juggernaut. “He’s Elvis, the Beatles and Michael Jackson all together,” said Sjoenell. “He’s got a little bit of all three.” The new fragrance is part of the Give Back Brands portfolio. All proceeds from the sale of it will go to the Pencils of Promise and Make a Wish Foundation charities.