Justin Bieber returns to the No. 1 spot on the Billboard Social 50 chart this week, undoubtedly due to the tremendous impact of the release of his newest single, “Boyfriend.” The teen singer dethroned Rihanna, bumping her down to the No. 3 spot. “Boyfriend” debuted on the Billboard Hot 100 this week at No. 2 and has managed to hit No. 1 on the Billboard Canadian Hot 100 and the Hot Digital Songs chart.
Since dropping on March 27, the track has seen a substantial 15 million views on YouTube, which helped lead to an 18% increase in profile views on MySpace and a 103% increase in overall fan acquisition across Facebook, Twitter and YouTube. The 680% increase in views to Bieber’s YouTube channel wasn’t just due to the overwhelming success of the release; two 15-second previews have also been released for his upcoming “Boyfriend” music video, which have each helped spawned a litany of spoofs, reaction videos and other earned media for The Biebs.
Congratulations Justin Drew Bieber For Setting A New Record In Your Career! Looks Like Operation BieberBlast Worked After all
— Justin Bieber (@justinbieber) April 6, 2012